7. Promoter - ENFP (The Champion) - Human Golden Retriever - craves companionship. Hey! Isn’t this fantastic? If we all work together and follow the plan, we can make it happen. - Anything is Possible.

ID - I with D - Priority. Open, People-Oriented v. Guarded, Task-Oriented.

II - I with I - Competition. Open, People-Oriented v. Open, People-Oriented.

IS - I with S - Pace & Priority. Pace. Direct, Fast-Paced v. Indirect, Slower-Paced.

IC - I with C - Pace & Priority. Direct, Fast-Paced, Open, People-Oriented v. Indirect, Slower-Paced, Guarded, Task-Oriented.

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In the Personal Space

How others are judged: Optimistic Judgeology™. Morally know what they believe is right and wrong and try to follow these guidelines. Appear non judgmental and do not like to judge as seeing the good in others and believe that they will change although this is often wildly optimistic. If they find themselves liking someone (or have a crush), may have a tendency to idolise and ignore their flaws or mistakes. May judge in absence of facts or when 'have a bee in their bonnet'.

Cause of anxiety: When the Promoter feels as though they are lacking options.

Shyness Gauge™ (Out of the 16 patterns. Scale: Lower number is more shy: 9/16

When ill: Refuses to rest or relax disbelieving that this will help them get better. Goes about day to day life as usual, making everyone they encounter sick in the process.

At the shopping mall: There with their significant other, looking at matching toy bears that make a dinosaur type sound when you squeeze them.

As the gift buyer: The Promoter brainstorms a variety of future experiences their loved ones might enjoy. Books one they they’re sure will feel meaningful to each person, then grows bored waiting to give it to them. Ends up buying multiple “side gifts” in the meantime and going way over budget.

What they want as a gift: Quality time together, Clothing, Hand written letter, Luxury treats - cookies or wine, Jewellery, High quality organisational materials, Hand made gift.

What sort of holiday: Music festival.

What sort of clothes do they wear - male: Likes to wear what makes them feel attractive and desirable. Their wardrobe may include a lot of bright colors and clothing that showcases their sophisticated style sense. At the same time, they like to keep it fun and will exercise a lot of variety with their wardrobe and experiment with many different looks. Likely to put together some interesting ensembles that would make a fashion label proud.

What sort of clothes do they wear - female: Creative - life is full of possibilities. They have an innate confidence that shines through their ability to quickly make connections between events and information. Free-spirited and bold unafraid to wear a printed jumpsuit strut around and show it off.

As a house guest: As Host: I'm totally unprepared, but come over anyway. As Guest: It's an emergency. I've no idea for how long.

Contents of wardrobe (fun perspective):
Filled with the world’s most colourful kite, boxing gloves, a full astronaut suit and also Ricky the Jackrabbit that the Promoter found in the forest.

In a relationship / dating:
Encouragement and Open-Mindedness. Red Flag if you hear this - "People should never question authority." Not negotiable with the partner - Having limits placed on their freedom. Biggest Strength - Knowing how to motivate people. Ideal Date Activities - Anything that involves going out to a 'show'. Trivia night, dinner, dancing, concert. Will be seeking - New friends, short term dating. Target area priority - LOVABLE - 30%; ROMANTIC 40%; SEXUAL 30%. Soulmate - Enhancer. (But definitely not in Elevanto's view).

Compatibility: Click here.

At the bar: Puts social skills on steroids.

In the bedroom: Best in the Bedroomer. You require an emotional connection to be able to be fully intimate with someone. Once you have established a connection, you are a very enthusiastic and passionate lover. You have a very high sex drive and see it as an opportunity to express yourself fully to someone. You enjoy being able to explore new sides of yourself and do not like to set restrictions in the bedroom. You probably have heard you were the best your lovers ever had. Your creativity and passion in your daily life translates very well into the bedroom.

Dalliance or not? Known for being flirtatious and so this may present many opportunities for them to cheat. If they do not receive enough attention and appreciation from their relationships, they may be inclined to having an emotional affair with another person or satisfy the lack of sexual gratification they are receiving. Top 5 Rank = 3. They like the idea of more love, more connections, more intimacy and more relationships along with the Persuader, Appraiser and Counselor.

How they deal with clutter: Reluctant Clutter. You'll only clean common areas if guests are coming over. Your bedroom looks like a poor man’s version of a treasure trove; a disaster by any measure. Cleaning is best done with a pod cast in your headphones or talking with a friend, so you can thoroughly dissociate from the fact that you are actually cleaning. Promoters can easily get overwhelmed if they have too many tasks and ideas and have no concept of how to organise or follow through. Ideally needs a personal or digital assistant.

What sort of kitchen: The Bohemian Kitchen. You are curious, talkative and aspirational. You have a strong artistic side and love a cozy, carefree kitchen with plenty of colorful tea towels, throw rugs, fresh flowers, and artwork — whatever strikes your fancy! It's not clutter, it's personality!

What religion: Est >50% of this pattern are religious. Rank: 2/16. Likely religion: Eclectic paganism. With such a short attention span, just go with smoking weed and buying magic crystals.

What they like at a music festival: Gets sex at the festival. Somehow makes out with the lead singer of the night’s headlining band. Gets into the “most popular” photos of the festival’s Instagram tag twice.

What they like as their musical instrument: Guitar. Why? The Promoter has a good sense of humour, an open hearted nature and a very positive outlook on life. The guitar is is the perfect outlet to express the Promoter's natural exuberance for life.

What sort of friend: Enthusiastic, inspirational. The enthusiastic and exciting friend, who is like your own personal cheerleader. They have a way of making you see the bright side of life and make you feel truly good about yourself. Somehow you feel like they admire you and always have a good compliment for you. You never feel bored when you are around them. Tend to feel lonely when they cannot find deep, meaningful friendships.

Weird feature: Attention Grabber. Always popular, will do this if other people do not seem to like you as much as you expect. Unhappy alone. Rank: 1/10.

In the classroom: Having a crush on the Enhancer.

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Attitude to money and risk

Augmentation: In the top 4 as the highest risk-takers together with Inspirational, Agent and Perfectionist. Enjoys exploring new, untested theories and possibilities. Unlike those who have facts to rely on, enjoy “jumping into possibilities” without having to spend a lot of time figuring out if something like this has been done before. In fact, if a project or idea has been done before that can be a deterrent. Drawn to the novel and original far more than the tested and established. This tends to play out in career choices. Many Promoters are stimulated by taking less-secure job positions if there is a higher reward. Are able to consider many new, unusual theories, projects, and endeavours simultaneously without getting weighed down by anxiety or over-planning. However, need to take a moment and pause and consider their priorities, values, and principles before moving forward. This way they can avoid floundering in a sea of unfinished projects and unlimited alternatives.

Spending money: Carefree. Spendthrift. Money is an emotional extension of themselves but believe that they'll have a good life without it. Have an endless list of ideas that they can come up with to spend money on.

Financial toxicity: Pleaser - Extractor. As an Extractor, pretends to reach for the wallet but always comes up short, so the other party pays. Or gets up to go to the bathroom when they see the waiter coming to the table with the bill. Moocher. There is also a tendency to want to borrow for some 'need' which is termed a Moocher. It may be a book, a lawnmower, or a small amount of money as they never seem to have enough money or are lazy. Then your item depreciates while they use it. When combined with forgetfulness to pay you back, or give you back what they borrowed from you, it then involves you in time and effort to remind such people to return what they borrowed. The Promoter will often procrastinate, find creative and irrelevant excuses for delaying including attempting to shift blame onto you. A Moocher may use similar strategies to delay payment of bills. Chiseler. Complains about the quality of a product or service purchased, motivated to get something for free. Whether it is writing letters to companies (unlikely as they have so many things on), calling them or simply complaining at restaurants are likely to get free things by expressing displeasure at how they did not get what they expected. These people will tarnish your own reputation, especially if they carry on like a 'pork chop' in your presence. Never ever lend to or do favours for a Promoter under any circumstances! Why? The favour is extremely unlikely to ever be reciprocated and, if you stop repeat favours such as taking someone to the airport, you will be rebuked. Elevanto has warned you. Trustworthy Ranking: Low. (Will have been hurt multiple times because of their warm hearts- this will often cause them to have trust issues and might make them a bit more hesitant the next time).

The following table shows the attitude to risk of each pattern

DISC	RANK	Feature	Tell tale sign	Reality
1 Director ESTJ	12	Take risks only to avoid losses	Orderly life	Wants to help but extremely bossy
2 Developer ENTJ	6	Only takes long term risks	Confident	Can back underdogs but are bullies
3 Results ESTP	3	Thrill seeker	Impulsive	Can see things through if committed
4 Inspirational ENTP	1	No comfort zone	No contingency plan	If self motivated - cross ts and dot is
5 Persuader ENFJ	8	Only take action after thorough analysis and preparation	Look after others	Invasive questions to help
6 Appraiser ESFJ	13	Only when the outcome is fairly secure	Order and convention - safe harbour	Only as petty as the people around them
7 Promoter ENFP	2	Entrepreneurial	Crazy ideas	Question, debate, procrastinate
8 Counselor ESFP	4	Cannot stand still	Just do it	Sharper than they appear
9 Specialist ISFP	5	Spontaneous, experimental, unpredictable	Gets stressed	Constantly analysing but appear flaky
10 Investigator INFJ	14	Only if reward exceeds the risk	Will not risk it if others are to be hurt	Are cold if you do not know them well
11 Agent INFP	11	Spontaneous of thought and slow of deed	Have analysis paralysis	Will go to any lengths necessary in pursuit of what they believe is right
12 Achiever ISTP	7	Pursues something new and interesting; adrenaline junkies	Gets bored easily	Some pursue extreme sports; others stay safe
13 Practitioner ISFJ	16	Deliberately structure their lives to avoid taking risks and are difficult to get going	Scared of potential for failure. Only jump after considering pros, cons and safety net	Feelings > interests. More interested in keeping the peace than getting exactly what they want. The master of passive-aggressive behaviour.
14 Objective Thinker ISTJ	15	Vigilant, cautious and wary of risk, only trusting what is true and verifiable	Zero chance of them doing anything that permanently damage their body	If a new method beats out an old one, will swap
15 Perfectionist INTP	10	Takes risks in order to break new ground	Even tempered and rational	Enjoying social interaction yet not capable of it
16 Enhancer INTJ	9	Calculated risks if can see a gain	Have back up - are very sensible	Want to hear other angles even if do not agree initially
Highest	Inspirational	Promoter	Results	Counselor
Lowest	Practitioner	Objective Thinker	Investigator	Appraiser

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When Nefarious - actions are highly reprehensible or offensive in character

Manipulative, self-absorbed, disloyal. They believe the world revolves around them and their interests and ideas. They only care about others in terms of how much they can get out of them. They jump from one idea or relationship to the next, flaking on plans and shirking responsibilities without a second thought. Inspiration and stimulation becomes everything to the nefarious Promoter and they will try to attain it by any means, even if it means deceit or immoral acts. They are so sure of their own visions that they lash out at anyone who opposes them or questions their abilities. They forget their own body’s requirements and may become increasingly self-destructive as they ignore their health and nutritional needs. Crimes: Un-peaceful protestor. Crime of passion.

Bratty behaviour: Disappearing on people. Have a short attention span combined with lots of feelings. When something new grabs their attention, tend to just disappear. May have strung people along beforehand - friends, family, business associates and love interests all of whom will be confused at the disappearance or why activities remain incomplete.

When guilty: Over Guilty. Liking to be liked, place a strange amount of guilt / blame upon themselves for things that aren’t really their fault, when something is going wrong or if someone is upset or if someone has been hurt by a Promoter's actions. Will feel immense amounts of guilt when a friend is angry or if someone reacts strangely. Often capable of seeing the many possibilities in a situation, which can cause consideration as to the many ways the situation could have been navigated better. Pressure to be better causes guilty feelings about issues over which the Promoter has no control. Shame: Care very much how they might affect other people. May actually hold onto mistakes from when they were younger and try very hard to fix those errors. Open individuals who enjoy taking risks, but that does not mean they do not experience feeling ashamed. Often ashamed of the moments they harmed others accidentally. Need to be reminded that everyone makes mistakes in life and that they need to move on and forgive themselves. Feeling shame and guilt can only lead to shutting yourself out from the people who care for you and that is not going to fix anything.

Ingeniously Problematic™ behaviour: Sometimes. Is on display when it is clearly known what the desired outcome is, yet an assertion is made that may not be untruthful, is likely to be ambiguous and the author can use it to advantage. It is designed to give the recipient hope; reality may be 'bugger off' or (mis)leading you into taking up some sort of offer. It often involves blatant hypocrisy.

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The Sir Robertson Sole symptoms™ - as the "asshole"!

The Confused Hippie - The I Cannot Commit To Anything R. Sole. Cuddly inside and out. See possibilities in the illogical. May have loose morals and do drugs. Often faints after one drink. Happy, not having found anything to be unhappy about. Often thinks the government is evil and is destroying the world but the Promoter never does anything about it. Will not stop pestering you with their ideas and they will usually not understand your feelings either. Get tribal tattoos and think that makes them part of a tribe. Very frustrating and hard to argue with due to continually inconsistent statements. You will notice that they have forgotten the beginning of the issue once they have received an explanation about the tangent they are on. Not many have the patience to put up with it. A goldfish. Unfazed by nothing and everything is interesting as long as it is in sight. Believe in anything they are told. You should expect to do most of the work and heavy lifting for little or no reward.

On R.Sole steroids - The Whinging Primadonna: Emotional weakling who may be able to conquer the similarly weak minded but will wither at the slightest show of resistance. Promoters become charismatic leaders not because they are charismatic or good leaders. It is because Promoters are so hungry for adulation they will stop at nothing to attain it.
Insulting tags: Mediocre. "You are extremely boring in all settings". "You can never come up with good ideas".
Worst quality: Childish.
Often found weeping in a garden. Prof. Sole nominates Fidel Castro, Muammar Gadaffi, Hugo Chavez and Jerry Seinfeld.

Robert Sole's Conviction™: The best friend in any cliche teen movie. Weird on the outside, insane on the inside.

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The following table shows the population of each pattern

Source: Australian Psychological Type Review and others.

POPULATION	MALE - Aus	FEMALE - Aus	MALE - US	FEMALE - US
1 Director ESTJ	15.8%	7.7%	16.0%	10.0%
2 Developer ENTJ	8.4%	4.6%	5.5%	2.5%
3 Results ESTP	4.7%	2.5%	12.5%	7.5%
4 Inspirational ENTP	6.8%	5.4%	6.0%	3.0%
5 Persuader ENFJ	2.1%	4.8%	12.5%	7.5%
6 Appraiser ESFJ	3.1%	8.2%	7.0%	17.0%
7 Promoter ENFP	4.1%	9.1%	7.0%	6.0%
8 Counselor ESFP	1.4%	3.8%	8.0%	14.0%
9 Specialist ISFP	1.9%	4.9%	5.0%	7.0%
10 Investigator INFJ	2.6%	6.0%	0.5%	1.5%
11 Agent INFP	3.2%	8.4%	1.5%	2.5%
12 Achiever ISTP	5.6%	2.7%	8.5%	3.5%
13 Practitioner ISFJ	3.9%	12.8%	4.0%	10.0%
14 Objective Thinker ISTJ	21.3%	9.7%	10.5%	6.5%
15 Perfectionist INTP	6.4%	4.1%	4.0%	1.0%
16 Enhancer INTJ	8.7%	5.3%	2.5%	0.5%
Highest	Objective Thinker	Practitioner	Director	Appraiser
Lowest	Counselor	Results	Investigator	Enhancer
Highest 4	14 & 1 & 16 & 2 = 54.2%	13 & 14 & 7 & 11 = 40.0%	1 & 3 & 5 & 14 = 51.5%	6 & 8 & 1 & 9 = 48.0%

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